Case study

Boutique

Location

Central Florida – Highly Competitive Area

Industry Type

Beauty & Lifestyle Services

Service Plan

Social Media Management + Website Redesign

Advertising

None (Focused on Organic Growth)

Creating a Brand That Matches the Experience

This small, woman-owned business came to Tabitha & Co. with an outdated website, inconsistent branding, and no social media strategy. Their in-store experience was high-end and personal—but their online presence didn’t reflect that. They needed a refresh that would elevate the brand, increase online bookings, and grow local awareness.

We started with a full website redesign built for mobile-first users and local SEO. We then launched monthly branded content and social campaigns tailored to their services, promotions, and seasonal events.

The Results (First 6 Months Post Launch)

💻 +187% increase in website traffic after launch

📱 +260% increase in engagement on Facebook and Instagram

🗓️ Online appointment bookings increased month over month

🔍 Consistent ranking on Google for local keywords like “best salon near [city]”

🧑‍💻 Visual brand alignment across website, social, and Google Business Profile

❤️ Built a loyal following through story-driven posts and client features

What This Means

For small businesses offering personalized, in-person services, your brand’s online presence needs to build trust before the client ever walks through the door. By modernizing the website and launching engaging social content, this client created an experience that starts online and continues in person.

Real Results. Real Growth.

We help small businesses turn passion into profit with creative strategies that feel like you and convert like clockwork.